The Art Of Asking Questions How often do you hear that we are living in the information age? In fact, we're experiencing an age of almost overwhelming information in scope, speed and complexity. Whether in the domain of business or politics, healthcare or education, science or sports, information has become an indispensable cornerstone in planning, building, experimenting, and decision making. But information alone is not enough. To be valuable -- to be powerful -- information must be accurate, coherent, meaningful and well-organized. It is at this point that the building block of information becomes the foundation of knowledge and the empowerment of the structure. At ViewpointUSA, Inc., we truly believe in this nexus of data, knowledge and power. To acquire knowledge through research, important questions must be asked and answered. As one of the nation's premier data collection firms, our role is to help you get the right answers to the critical questions facing your organization and translate those answers into a powerful tool for the achievement of your goals. To accomplish this, we provide a full range of top-quality services. Our 50 workstation telephone center is equipped with a computer assisted telephone interviewing (CATI) system which provides fast, cost efficient and accurate telephone interviewing. All interviews are conducted at our facility by trained interviewers working under the supervision of the Data Collection Manager and Interviewer Supervisors. Our experienced staff of researchers and analysts will help collect and process the information necessary for you to respond with more certainty and efficiency to our ever-changing and challenging environment. Prior to commencing a project, we ensure that everything is in place to run smoothly -pre-testing of the survey, employee training, all monitoring processes and time lines. This sets the foundation for precision results delivered on time. Our Specialty ViewpointUSA specializes in telephone research. We believe that the telephone is one of the best tools available for conducting accurate and cost-effective research. We pride ourselves on the unrivaled reputation for excellence and reliability for which we are known. During the past two decades, we have conducted major market research studies for political analysts, healthcare organizations, educational institutions, and many other types of entities. Regardless of scope, ViewpointUSA can complete your project on time, accurately, and with the highest professional courtesy. We have extensive experience with everything from political polling to long-term studies involving multiple quarters and years of tracking. Small Firm... Focused Expertise At ViewpointUSA, we're all about numbers - providing you with the quantitative information necessary to make the most informed decisions possible. But, you're never a number to us. As a small firm, we pride ourselves on our higher level of personal attention, quality of service, and the permanent involvement of ownership/management in the execution of each and every research project. As a specialized company, ViewpointUSA remains focused on its areas of expertise and can thus deliver the best product in the industry. Here are just a few of the advantages of working with ViewpointUSA:
Because the collection and processing of accurate data depends on having qualified, intelligent researchers, ViewpointUSA employs only highly experienced and trained researchers. We all know that people do make the difference. No matter how often repeated, the best equipment and technology in the world isn't enough if the people behind the infrastructure are not committed, honest, competent, and reliable. So despite our high-tech world, we consider ourselves at ViewpointUSA to be essentially a "people business." Simply put, we assure from top to bottom that our people have the capability and understanding to deliver what we promise Interviewer Training At ViewpointUSA we train interviewers carefully on interviewing techniques and the subject matter of the survey. Insisting on high standards in the recruiting and training of interviewers is crucial to conducting a quality survey or poll. Interviewers are carefully trained to do their work properly through face-to-face ("classroom"), telephone training, self-study, or some combination of these. Good interviewer techniques are taught, such as how to make initial contacts, how to deal with reluctant respondents, how to conduct interviews in a professional manner, and how to avoid influencing or biasing responses. ViewpointUSA's interview training also involves practice interviews to familiarize the interviewers with the variety of situations they are likely to encounter. Time is spent going over survey concepts, definitions, and procedures, including a question-by-question approach to be sure that interviewers can deal with any circumstances that may arise. Interviewers and other research staff are carefully trained and indoctrinated to uphold and maintain the confidentiality of respondents' identities and the information they provide and sign an explicit pledge of confidentiality to do so before beginning work Assisting Other Research Companies If your firm is overloaded with work and needs to sub-contract with a dependable data collection firm that can give you accurate results cost-effectively and on-time, contact us. |
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