Executive Interviewers Access Your Industry's Top Decision Makers. ViewpointUSA has developed an extremely successful approach to obtain revealing in-depth information from top decision makers. We employ a network of ex-CEOs and former senior executives to conduct probing interviews with hard-to-reach executives. We have discovered that typical interviewers or even experienced staff analysts, though well informed, are just not able to consistently reach an organization's decision-makers for in-depth interviews. The members of the ViewpointUSA Executive Interview Team have expertise in the selected technologies thus allowing them to intelligently probe and obtain information commonly not available to the more traditional analyst/ interviewer. The ViewpointUSA Executive Interview Team interviewing methodology is used for collecting critical information about the organization's decision making process and purchasing / design-in criteria for our client's product. We often uncover specific product objections that are most likely to be encountered in the selling process. This information enables you to frame responses to the anticipated objections in advance. It is like providing your sales team with a map of the customer's decision environment so that they may prepare a more effective selling strategy. And by understanding the design-in or purchasing criteria, your value proposition can be better tailored to resonate with the organization's decision-makers. |
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