Taking The Pulse of America ViewpointUSA, Inc. is a public opinion research organization located in Guilford, Connecticut. Our vast array of resources for market research include a state of the art polling center with 50 Computer Assisted Telephone Interview (CATI) workstations; a trained research staff; professionals in research, data collection and data management; and expertise in quantitative research methods, as well as public opinion polling using an assortment of well-known data collection techniques including split sample programming and cluster sample. We believe that establishing a cooperative partnership with our customers is essential to ensuring a quality research process. We have a reputation for being easy to work with and responsive to client needs. ViewpointUSA, Inc. is focused on quality, dependability, value and outstanding customer service. We have the skills to assist any organization in answering their research questions with actionable results. When there's no room for error, turn to ViewpointUSA The fundamental determinant of "reliability" (accuracy) in all empirically-based research is data collection. Without extremely high levels of reliability, NO findings will turn out to be "valid". This is true with respect to Consumer Marketing Research, Policy Research, Political Polling, and Business-to-Business Research. ViewpointUSA's predictions of voting behavior and consumer behavior (e.g., the decision to purchase) routinely turn out to be within 1% to 2% of actual behavior; and it all begins with securing highly reliable data from respondents. ViewpointUSA, Inc. has diverse experience working with a wide range of clients who must meet equally diverse marketing challenges. We have performed services for the following:
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