Public Opinion/Community Attitude Surveys designed to focus on attitudes, priorities, and biases within geographical areas or demographic groups. Community attitude studies or public opinion surveys can be conducted to the highest degree of statistical accuracy. And, they can provide invaluable information on the widest variety of issues of concern to the public. Judicial / Change of Venue When a potential panel has been tainted by pretrial publicity, the judge has various measures at his disposal to counteract the negative effects. Potential panels in the community may have preconceived notions about the facts or a dislike/distrust of one of the parties. In this case, a judge may be inclined to grant a motion for change of venue. ViewpointUSA specializes in community attitude studies which assist courts. Even if the court denies a motion for a change of venue, evidence of potential prejudice may convince the court that individual as opposed to group questioning is appropriate, may persuade the court to expand the questioning of prospective jurors during the voir dire, and may increase the willingness of the court to grant challenges for cause when a juror gives some sign of predisposition in the case. Customer Satisfaction Maintaining and increasing consumer satisfaction is one of the keys to growth and retention. The right survey can provide the answers necessary to make the many decisions that influence this all-important prerequisite for success. Example:
Whatever the terminology is in your industry, disenrollment, churn, dissatisfaction, it all comes down to one concept - lost customers equal lost revenues! If your customer attrition rate is too high, we'll help to find out why and what can be done to reverse the trend. Example:
How quickly and easily can clients reach you or your staff? Can appointments be scheduled within an appropriate time frame? We have found that accessibility is a critical element in influencing overall consumer satisfaction and loyalty. Accessibility studies will help you focus on this important but sometimes overlooked area of your business or profession. Competition What does your competition offer that you don't? More attractive products or services? Better pricing? A more convenient location? Different hours? More effective advertising? Remove the guesswork from your responsiveness to the competitive environment. Example:
Are your people living up to the standards that you set? Is their performance enhancing and advancing the goals of your organization? How are your internal sales and customer service staff relating to customers? We can help you to identify those areas and individuals where improvement will translate into positive results and image for your firm. In fact, simply the awareness among personnel that this type of study is on going can drastically improve performance and encourage compliance with company policy. This is also referred to as the "mystery shopper" or "secret shopper" survey type. Example:
Are your promotional dollars being spent effectively? Does your advertising deliver the results and awareness that you expect and, if not, why? We can deliver these are answers quickly, effectively and affordable. |
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